Hello Robot: Tobias Gärder om design, webbutveckling och mjukvara.

New Internet Explorer 8 Ad w/ Dean Cain

Here’s Microsoft’s new ad for Internet Explorer 8 featuring Dean Cain (you know, Superman from the Lois and Clark TV series back in the 90’s) performing a fumbling and obviously intentionally awkward sales pitch for the browser’s sharing abilities. Could you be suffering from S.H.Y.N.E.S.S too? As in Sharing Heavily Yet Not Enough Sharing Still? Oh well.

The ad has gotten some really bad reviews, some just automatically bashing it because it’s a) from Microsoft and b) about Internet Explorer, but I don’t know, IE used to be a seriously crappy browser but I think they’ve managed to fix most of it over at Redmond. I wouldn’t vote for it as a great ad though, just adding an actor from yesteryear and lolcats won’t make this viral, something they’ve apparently gone for. I’m just happy for anything that helps getting IE 6 users to upgrade, that percentage just has to go DOWN.

  • i am pretty much satisfied about the features and stability of Internet Explorer 8. it is much better than IE6 or IE7.
  • Internet Explorer 8 is as stable as Opera and Firefox. it does not crash a lot like IE7.
  • Internet Explorer 8 is more stable than IE 7 that is why i like it. I always experience freezing browser window in IE 7.
  • Feran
    Hi, this is Feran with the IE Outreach Team. Visit the Browser for the Better sight and you can view more of these ads - http://www.browserforthebetter.com?ocid=ie8_sm_a. Also at the site, if you download IE8 Microsoft will donate the equivalent of 8 meals to Feeding America.

    Thanks,
    Feran
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