Hello Robot: Tobias Gärder om design, webbutveckling och mjukvara.

Philips “Carousel” Ad



This is Carousel, the Cannes Lions Grand Prix winner. It’s basically one, long shot of a frozen moment of clowns robbing a hospital. And by long I mean over two minutes of clowns vs cops, explosions, shattered glass and debris frozen in time.

If you wonder what it’s advertisement for it’s Philips 21:9 cinema TV, not that you’ll see one in the video, it’s just a really impressive action shot meant to be displayed on a really impressive TV I guess.

The ad is directed by Swedish Adam Berg and produced by Stink Digital and Tribal DDB. Read more on the production of this thing here.

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