Graphic design student Huda Abdul Aziz received a merit from ISTD for her impressive branding work for Type Factory, a fictional typographic museum in South Kensington. I just love that deconstructed logo, amazing how easy it is to read even though so much of the letters are gone.

“The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum.”

(via aisleone)